No one noticed

This is a purely personal piece. As is the blog, by the way. My failed attempt at the 90 day content challenge, and the quiet aftermath tought me that. Rather, it gave me the confirmation that I should absolutely continue doing what I’m doing, and own the solitude.

Flearn: failure -> learning

The fact that I am purely doing this for myself. I’ve known all along, there are many people who appreciate my work. They tell me, regularly, and in a great variety of ways. That’s the subtle blessing. They might email me out of the blue, or tell me in person or over the phone. What’s less likely is that they say so in a comment on the blog, or on a social post sharing said content.

It’s interesting and makes sense. Everyone has their own way to consume content. Some prefer email, some prefer social, some prefer news aggregator sites like feedly or pocket. Whats most likely is a mix of all the above. So in a sense it behooves one to disseminate their content over various channels. Your target audience may have a preferred channel, but you’ll never nail that one. And who can be bothered anyway. Its hard enough creating the content. This is why social media managers have a job. It’s not easy.

This is also my biggest problem with work. Any client who’s talking about content will immediately recognize it’s value (creating a narrative arc in covering your particular assessment and solution to a perceived problem). But then most will simultaneously disregard the creation aspect and opt to outsource. Although this is all workable, it presents a new problem. No one can tell your story like you can. It’s your unique voice that makes it your own. Don’t get me wrong, a good writer will get us 99.99% of the way there. Or even 110%, considering they might tell an even better story than the creator could ever conjure. But those writers are rare. And getting to that place of synergy takes time. Something clients are usually short on.

Ah content. Worth the effort, sometimes I wonder. But at least I can write about it.