The Difference Between Sales and Marketing

 Jordan Belfort (Leonardo DiCaprio) in  The Wolf of Wall Street (2013)

Jordan Belfort (Leonardo DiCaprio) in The Wolf of Wall Street (2013)

The difference between sales and marketing is a tricky item that comes up fairly often. I have a definition for each term, and an elaboration on why this distinction is important. Heads up, the difference is more relevant now than ever before. The game is changing.

Sales

Sell me this pen. Me convincing you why you need this thing. More push than pull.

Marketing

Me telling you the story of why we built this thing, and why you may wish to consider joining the movement.

It's not for everyone. But if you're in, then lets work together to make it the best. After all, we made it for you. More pull than push.

Note that I'm talking about permission marketing. If we were talking about traditional marketing, that would be more about interruption. Again, more push than pull, and therefore sounding a lot like sales. 

The Point

With the range of technical internet based tools we have available today, we can construct a more nuanced message and reach people on a more personal level. That direct connection can become a dialogue about the problem/solution paradigm: the reason we're in business.

If we take advantage of this new capacity to connect, what more can we do? What improvements, iterations and developments can we facilitate, and how much faster than before?The game is changing. I hope you're on board.