A touchpoint is a moment someone has with your brand. And depending on who you ask, you need between 7 and 12 touchpoints to lead a prospect into a buying decision. The catch is that these touchpoints should be as relevant as possible. Infinite touchpoints would otherwise trail off into oblivion.Read More
I don't usually send cold email. But when I do, I make sure I have a really compelling reason to bug people.
90 Day Content Challenge: Day 15Read More
2 main reasons that you should churn through as many opportunities/leads/calls as possible. This applies to the games of sales and life.
90 Day Content Challenge: Day 9Read More
The difference is more relevant now than ever before.Read More