A touchpoint is a moment someone has with your brand. And depending on who you ask, you need between 7 and 12 touchpoints to lead a prospect into a buying decision. The catch is that these touchpoints should be as relevant as possible. Infinite touchpoints would otherwise trail off into oblivion.Read More
It's content! But only if you’re willing to put in the work, remain consistent, tell an authentic story, and aim for the long burn.
90 Day Content Challenge: Day 14Read More
It all begins and ends with the union and interaction between these two items: problem understood through client perception, plus tailored remarkable solution.
90 Day Content Challenge: Day 10Read More
My favorite Crazy Check tool. The all-purpose tie-breaker for word choice in many contexts.Read More
Your question is even slightly annoying, in that it forces me to confront this reality.Read More
Three steps to implementing a Business Development strategy.
BD is ironically one of the hardest things in business, and for good reason. It requires empathy and being real over the long haul.
In a nutshell: hang out where your prospects are; make friends and establish trust; be there when they're ready to make the leap.Read More
I'm not going to take the Q out of loyalty. It's just not gonna happen. Although gratitude and appreciation may work.Read More
The difference is more relevant now than ever before.Read More