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“These Are Not the Droids You Are Looking For” is a catchphrase often used to humorously assert that an object/statement is not representing what it appears to represent. Much like that phony link that brought you here. For shame... The catchphrase has inspired the phrasal template “These Aren’t the X You’re Looking For”.
The original phrase is a quote from the 1977 movie Star Wars, spoken by Obi-Wan/Ben Kenobi (Alec Guinness) after being stopped by Stormtroopers when travelling into the city of Mos Eisley in search of the smuggler Han Solo. In the original line, the Jedi Obi-Wan uses the contracted form of “are not” and “you are.” The phrase has been used consistently both in and out of the Star Wars fandom. Adapted from source.